DOI: 10.24411/2470-1262-2021-10106


The article reflects the results of the study of motivational signs that are the basis for the names of car service stations in Abakan. The research is aimed at identifying the determinant and dominant motivational features of emporonyms, for which a complex methodology was used, including an associative experiment, surveys, interviewing, semantic and motivational description of lexical units, analysis of written sources, analysis of definitions, and component analysis. Associative experiment allowed us to obtain reactions to the stimulus word “car”, us distributed on groups “car/machine”, “maintenance”, “bus”, “spare parts”, “staff service”, “tools”, “oil, gas”, and others, these reactions are determinant signs realities and can be implemented in the names of shops. Thus, the identified determinant feature “car/machine» is implemented in such names of car service stations as “Авто Джинн”, “Авто Доктор”, “Авто Успех”, ” Автобистро”, ” Автокар”, etc. There were also identified dominant features of clothing store names that are not determined by determinant ones: “locum – the location of a commercial object”, “locum-the place of production of goods”, “locum-a fictional space”, “personifying feature”, “the name of a literary or mythological character”. The analysis of the determinant and dominant motivational features of the names of car service stations has demonstrated the presence of stable ideas about the principles of this type of names in the collective linguistic consciousness, the description of which is very promising.

Keywords: onomastics, emporonyms, motivational sign, association experiment, determinant sign


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Information about the author:

Kadolo Tatyana Alexandrovna (Moscow, Russian Federation) – Candidate of Philology, Docent, Associate Professor of the Department of Russian language and intercultural communication of the Moscow State University of Economics and Humanities (107150, Moscow, Losinoostrovskaya street, 49); e-mail: She has more than 130 publications. Fields of research: linguosemiotics, pragmalinguistics, linguoculturology, cognitive linguistics, psycho- and sociolinguistics, linguodidactics.

For citation: Kadolo T.A., (2021).

Linguistic Landscape: Sociocultural and Communicative Aspects. Cross-Cultural Studies: Education and Science, Vol.6, Issue 1 (2021), pp. 77-84  (in USA).