DOI: 10.24412/2470-1262-2024-1-111-115


Abstract: In the digital age, social media has become an integral part of our lives, revolutionizing the way we communicate and disseminate information, and it has become a major force in shaping public opinion. Social media platforms, with their wide reach and interactive features, allow individuals to express their views, engage in meaningful discussions, and influence the wider community.

Modern approaches have allowed us to change the ways of information dissemination, which led to the formation of digital media. Digitization has simplified the acquisition, study, processing, and analysis of information. The above-mentioned processes led to the creation of various social media platforms. Therefore, TV-radio and successful media organizations have created their own digital pages, through which their promotion has become much easier.

Social media has led to the rapid and easy dissemination of information, which has blurred the line between objective and subjective approaches. Specifically, the research of the Georgian media space showed us that objective approaches remain a big challenge.

Social media allows us to understand and analyze the real world more. One of its main purposes is to find the target audience. It is through social media platforms that everyone becomes a communicator, who creates a new story by spreading information and allows the public to evaluate the said news.

Social media has somehow blurred the line between freedom of expression and media ethics. The digital space allows each media organization to convey information openly and objectively.

Keywords: social media, monitoring, media ethics, journalism



  1. BALBI G; MAGAUDDA P; “A History of Digital Media”. Routledge is an imprint of the Taylor & Francis Group, an Informa business: April 2018;
  2. MDF; “Media ethics and professional standards’’. OPEN SOCIETY GEORGIA


  1. “Independent Association of Journalists of Georgia’’: 2000;
  2. “Code of Conduct of the Charter of Journalistic Ethics of Georgia’’: 2017;




Information about the Authors: 

Shamilishvili Inga (Batumi, Georgia) – Candidate of Philological Sciences; PhD; Professor at the Department of Georgian Philology at Batumi Shota Rustaveli State University, Batumi (Georgia); a participant of several grant projects, including Grant project of the Ministry of Foreign Affairs of Bulgaria “Sharing Bulgarian experience for the Capacity building of Batumi Shota Rustaveli State University”.

USAID- Basic Education Program; U.S Embassy Democracy Commission Small Grant Program and Journalism research Center project “Learn Journalism Online; Grant agreement of the University of Ruse for Erasmus+ staff mobility for teaching between Program and Partner Countries; Has completed an internship in Media Education Program funded by the U.S. Department of State, administered by the Public Affairs Section of the U.S. Embassy – in Chicago, USA; has participated in 20 international conferences and published 20 research papers. E-mail:


Gvantsa Sabashvili (Batumi, Georgia)-PHD of Philology. Assistant Professor of journalism; Faculty of Humanities. Graduated of Program MEP The American Academy for International Multimedia Journalism Education Program Strengthening process of studying of Journalism in Regional Universities- US Department of State, US Embassy in Tbilisi;2023

Teaching experience at BSU – 12 years.E-mail:


For citation: Shamilishvili Inga, Sabashvili Gvantsa.(2024).

Social Media – Modern Challenges of Monitoring.

Cross-Cultural Studies: Education and Science,

Vol. 9, Issue 1, (2024), 111-115 (in USA)

Manuscript received: 15/02/2024

Accepted for publication: 25/03/2024