PRAGMATIC FEATURE OF ADVERTISING DISCOURSE

DOI: 10.24412/2470-1262-2021-2-58-66

Abstract:

The relevance of the research presented is due to the anthropocentric approach to studying the language phenomena of the modern linguistics from a in the pragmatic aspect. The aim of the article is to define the pragmatic feature of the advertising discourse. Works by both Kazakh and foreign researchers as well as the analysis of the material selected lead to allowed to make a conclusion that the participants of advertising discourse interact closely with each other via the texts prepared in advance; the texts have a certain pragmatic aim realized by a set of verbal and non-verbal means, selected according to the characteristics of an advertisement.

Keywords: advertisement, discourse, pragmatics, verbal and non-verbal means

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Information about the authors:

Aigul Zh. Kairambayeva (Pavlodar, Kazakhstan) – Candidate of Philological Sciences, Department of Languages, Literature and Journalism, Innovative University of Eurasia. Research interests: pragmatic linguistics, cognitive linguistics.
E-mail: aigul_zh@inbox.ru

Zhaniya E. Atygayeva (Pavlodar, Kazakhstan) – Master of Humanities, Department of Languages, Literature and Journalism, Innovative University of Eurasia. Research interests: cross-cultural communications.

E-mail: zhaniya_a.a@mail.ru

For citation: Kairambayeva Aigul Zh., Atygayeva Zhaniya E., (2021).

Pragmatic Feature of Advertising Discourse. Cross-Cultural Studies: Education and Science, Vol.6, Issue 2 (2021), pp. 58-66 (in USA)