A COMPREHENSIVE ANALYSIS OF THE FACTORS THAT SHAPE THE STRUCTURE OF TOURISM IN YEREVAN

DOI: 10.24412/2470-1262-2024-3-87-99

Abstract: This study highlights the distinctive historical, cultural, and socioeconomic characteristics of Yerevan, Armenia, and offers a thorough examination of the elements influencing urban tourism in the city. With its rich heritage and vibrant urban landscape, Yerevan has emerged as a significant destination in the South Caucasus. The research identifies key drivers of urban tourism, including the city’s historical landmarks, cultural festivals, gastronomy, and the hospitality sector’s development. It also looks at how digitization, transportation, and infrastructure might improve visitor experiences. This study also discusses the difficulties that Yerevan’s urban tourism faces, including yearly variations, sustainability issues, and the influence of international trends. This analysis uses a mixed-methods approach to provide policymakers, tourism experts, and urban planners actionable insights to support sustainable tourism development in Yerevan. The qualitative interviews with stakeholders and the quantitative surveys of tourists are part of this methodology. The results highlight the necessity of working together to improve Yerevan’s appeal as a city for tourists while maintaining its cultural authenticity and raising the standard of living for locals.

Keywords: Urban tourism, tourism development, tourism factors, visitor experience, urbanization

 

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Information about the Author: 

Gevorg Orbelyan (Yerevan, Armenia Finland) – PHD Student – researcher at European University of Armenia, Chair of Management and curator at Yerevan History Museum.

E-mail: orbelyangevorg@gmail.com, Mob. +37496242121 

Gevorg Orbelyan 16-digit ORCID identifier: 0009-0006-5790-9567 ORCID ID and the link to public record: https://orcid.org/0009-0006-5790-9567 

 

For citation: Orbelyan  Gevorg G. (2024). A Comprehensive Analysis of the Factors that Shape

 the Structure of Tourism in Yerevan. Cross-Cultural Studies: Education and Science, 

Vol. 9, Issue 3 (2024), pp. 87-99 (in USA)

 

Manuscript received 15/10/2024 

Accepted for publication: 24/11/2024